Xbox -
Gears of War 4 Launch
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Problem
Xbox were releasing Gears of War 4, and they wanted to promote this using influencers from the music industry that specifically are into gaming.
Solution
Being tasked with finding the influencer, I recommended Grime MC, JME. JME is also a gaming influencer and he had been running competitions for Pokémon Go. Him being a massive Gears of War fan, it seemed natural to approach him for this project and run a competition.
Result
It was posted on Facebook Live and Twitter. 107K people tuned in on Facebook Live (1.1K reactions, 1.1K comments and 141 shares) and JME was found a lot earlier than expected. If I was to do a campaign like this again, I would make the treasure hunt more difficult.
