Problem

As Alien Day was approaching, Eaglemoss were launching a new Alien collection and they wanted to create some excitement around it on social media.

Solution

In order to create suspense, the community were informed that Alien will be taking over the main Eaglemoss page on Alien Day. We created a series of content to capture attention by generating engagement on the posts and clicks to the Eaglemoss shop.

Result

This post here received the most engagement with 362K views, 3.7K reactions and 600 comments. The campaign on a whole drove the highest amount of people to the Eaglemoss online shop for the quarter. The Alien products are not Eaglemoss’s usual top seller, making this a huge win.