Cabinet Office - COVID Vaccine Misinformation Toolkit

Problem

The first COVID Vaccine rollout had not been as successful as hoped and many people were opting not to get the vaccine. Whilst exploring the reasons why, one of the main reasons found happened to be ‘misinformation’. We also had to respect people’s reasons for not taking the vaccine if they did not want to.

Solution

Whilst working at freuds, I created a toolkit for influential healthcare practitioners and health influencers to educate their audience on what vaccine actually does. The toolkit also provided tips to the chosen healthcare practitioners on how to get the most out of their social media accounts should they want to create content around any topic to sustain an engaged audience.

Result

This was used by over 50 influential healthcare practitioners, reaching over 1 million people on Instagram, TikTok and more.